He is cruel and manipulative. Not to mention annoying. Every boss fight he has involves him running away and you avoiding his shooting range. I would always get angry when I had to fight him. I actually believe he is the cruelest character from the organization in personality. Even before he became a nobody, Braig made a choice long before any one in the organization knew about Xehanort. He became evil when he betrayed Ansem the Wise and tried to kill Terra, Aqua and Ventus.